Social Media Management Avila Water Pump Solutions

SOCIAL MEDIA

Avila Water Pump Solutions

Avila Water Pump Solutions are the authorized representatives of the Pedrollo Group in North America and their objective is to provide hydraulic solutions to satisfy the needs of their customers, bringing to every corner of the USA the quality, durability and philosophy for which the Italian brand Pedrollo is known.

My Mission

My work with the brand consisted of:

Carrying out market research and benchmarking to determine the brand personality to be projected and the language to use, so that this would mesh with the philosophy of its mother company, Pedrollo Italia.
Generate launching campaigns and brand recognition for the launch of Avila Pumps in the USA.
Create attractive content adapted to Pedrollo’s target.
Develop and maintain an excellent graphic line and visual harmony through the creation of designs (With the support of a graphic designer).
Create, develop and manage the online community.

Brand Personality

Avila Water Pump Solutions – Pedrollo USA projects in a friendly manner, always speaking first person using both English and Spanish and addressing his community in a cheerful and enthusiastic manner.

It shows itself as a brand with values that not only cares about offering its products and services, but is also in constant reminder of the importance of water care for the well-being of humans and the entire world. Water conservation campaigns and their social work taking water to remote places in India, Africa and other countries are their main pride.

It’ s an innovative brand, concerned about the environment and human well-being in general.